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Crestline Unveils New Branding Showcasing its Distinctive Portfolio as JD Power Again Recognizes Exceptional Guest Satisfaction

FAIRFAX, Va., Sept. 15, 2026 (GLOBE NEWSWIRE) -- JD Power has once again recognized Crestline Hotels & Resorts, LLC, for its leadership in guest satisfaction. For the fourth time, since the award was created in 2020, Crestline has earned a top ranking in the prestigious JD Power North America Third-Party Hotel Management Guest Satisfaction Benchmark℠. In the inaugural year of the study, Crestline ranked No. 1, and this year, the company earned the No. 2 spot.

These high rankings underscore Crestline’s continued momentum as the company launches new branding, including three distinctive hotel collections that define its diverse and growing portfolio of properties. The three collections are:

  • Hotels of Note -- Celebrating Crestline’s most distinctive properties—boutique, lifestyle, and luxury hotels defined by character, history, and a strong sense of place. From signature food and beverage concepts to immersive guest experiences, every hotel offers a unique story while reflecting Crestline's commitment to exceptional hospitality.
  • The Academia Portfolio -- Represents hotels deeply connected to colleges, universities, and academic institutions. Often centrally located in major markets, they are rooted in tradition and community. These properties serve as welcoming destinations for students, alumni, and faculty, while providing innovative venues and services for business and leisure travelers.
  • The Essentials Collection -- Brings together trusted, contemporary hotels that deliver dependable comfort, consistency, and everyday convenience. Designed to meet the needs of today’s travelers, these properties offer thoughtfully curated experiences with an emphasis on quality, efficiency, and reliability.

James Carroll, President and CEO of Crestline Hotels & Resorts, says, “We are thrilled to continue leading the industry in guest satisfaction, a hallmark of our brand’s success. As our portfolio continues to expand, our new brand identity brings a fresh, forward-looking approach that better defines the scope of the properties we manage. This new positioning provides owners and investors a clearer view of Crestline’s ability to successfully manage a wide range of property types while driving guest satisfaction, market share growth, and exceptional returns on investment.”

In addition to the three collections, Crestline's new logo reflects the company’s evolution over the past 26 years, while consistently delivering exceptional guest experiences through warm, welcoming hospitality at every property. It also reinforces the brand’s essence of integrity first, guest focused service, a pursuit of excellence, and a people-centered culture -- the hallmarks of Crestline’s success.

Carroll adds, “With more than a quarter of a century of experience, Crestline is well positioned to continue to lead the industry through innovation and excellence in operations, sales, marketing, and financial performance.”

Download Images:

Crestline Hotels of Note: The Hoffman Hotel, Basalt Aspen, CO

https://www.dropbox.com/scl/fi/41we5dwydy8dtskgln9y0/The-Hoffman-Hotel-Basalt-Aspen-Hotels-Of-Note.jpg?rlkey=xk5724bv0v33kxrjew6og3tza&st=xs5lb3cq&dl=0

Crestline Academia: Georgia Tech Hotel & Conference Center, Atlanta, GA

https://www.dropbox.com/scl/fi/mcqdatdexzejlmar1bvvk/Georgia-Tech-Hotel-Conference-Center-Academia.jpg?rlkey=al5ht86zvkydm43taeuefuv9r&st=e2iaimub&dl=0

Crestline Essentials Portfolio: AC Hoel Portland Downtown Waterfront, Maine

https://www.dropbox.com/scl/fi/move8s966ekrrgba61yr8/AC-Portland-Downtown-Waterfront-ME-Essentials.jpg?rlkey=85ayl19gqucy9r9mwi9jq8ngl&st=nnzfif1l&dl=0

More About Crestline Hotels & Resorts, LLC
Crestline enjoys strong relationships with all the major hospitality brands including Marriott, Hilton, Hyatt, IHG, and Choice Hotels, as well as independent boutique and university-affiliated hotels. The company's ability to seamlessly integrate a variety of hotel brands from luxury to upper midscale highlights its versatility and industry expertise.

Crestline is dedicated to fostering strong relationships with hotel owners, associates, guests, and the communities it serves. The company emphasizes personalized service, collaborating closely with owners from the initial stages of property acquisition and development to branding, generating operational efficiencies across all disciplines, and driving premium revenue and efficient marketing strategies.

Crestline Hotels & Resorts, LLC is one of the nation’s largest independent hospitality management companies. Founded in 2000, the company presently manages 110 hotels, resorts, and conference centers with more than 15,500 rooms in 23 states and the District of Columbia. Crestline manages properties under such well-regarded brands as Marriott, Hilton, Hyatt, IHG, and Choice as well as independent, private label hotels and conference centers throughout the United States. For more information, visit: www.crestlinehotels.com.

Important Notice: 
The statements in this press release that are not historical facts may be forward-looking statements. These forward-looking statements involve risks and uncertainties that could cause the outcome to be materially different. In addition, words such as “anticipate,” “believe,” and “intend” indicate a forward-looking statement; however, not all forward-looking statements include these words.

Media Contact: 
Gayle MacIntyre
Global Ink Communications
gbmacintyre1@gmail.com
404.643.8222


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