Urban Living Festival announces City Pop as headline sponsor for 2027 and 2028

No cost attendance for 1,500 pre-approved landlords, developers, operators, investors and capital sources make Urban Living Festival a must attend event

LONDON, LONDON, UNITED KINGDOM, September 2, 2026 /EINPresswire.com/ -- Urban Living Festival has today announced City Pop, the flexible living brand as headline sponsor for 2027 and 2028 events.

Taking place on February 16th 2027, at Novotel London West, the reimagined Urban Living Festival brings together more than 175 thought-leading speakers and 1,500+ pre-approved no cost to attend landlords, developers, operators, investors and capital sources from across hotels, serviced apartments, build-to-rent, coliving, student accommodation, short-term rentals, later living, branded residences and flex workspace. Service providers have the opportunity to sponsor, exhibit, or attend for a nominal fee.

A festival designed for a new era:
Launched in 2021, the revised 2027 format reflects the rapid convergence of hospitality and operational real estate, encouraging meaningful conversations, unexpected collaborations and practical business opportunities. The result is a more dynamic, collaborative and inclusive environment where ideas are exchanged freely across sectors.

A platform for the future:
“Pawel Gawor, CEO of City Pop, said: "Our relationship with the Urban Living Festival has grown every year, and headline sponsorship is where that naturally leads. Our growth depends on finding the right buildings, the right partners to back them and the right clients to move in. The festival brings all three together, and we intend to keep showing up for this community."

Piers Brown, CEO of International Hospitality Media, said “I’m delighted to be working with City Pop to help drive their expansion. Urban Living Festival is where ideas, innovation, collaboration and doing business can thrive. Our ambition is simple: to build the industry's most inclusive gathering and create even greater value for everyone who sponsors, exhibits and attends."

Previous speakers, sponsors and exhibitors include IKEA, Ennismore, Criterion Hospitality, Alexa by Amazon, Aston Martin, M + G, Greystar, Brookfield, City Pop, Grainger, British Land, Starwood Capital, Argent by RELATED, Canary Wharf Group, POHA House, Host + Stay, Guesty, APO, Under The Doormat, Bidwells, NREP, Hines, Wyndham Hotels, Airbnb, Wifirst, Node, Bob W, Numa, JLL, Blueground, Realpage, Minut, Quintain, DWS, Bedford Estates, EQ Group, Auriens, WeWork, PKF, Rasmala, Studio Moren, Birchgrove, Lifestyle Hospitality Capital, Knight Frank, Blue Orchid Hotels, Cheval Collection, Synergy Global Housing, Pricelabs, STR, AXA, Residently, Anglo Educational, AHV Associates, BNP Paribas, Lasalle, LOFT, Urban Rest, Resicentral, Native, Apache Capital, Clyde and Co, Keystone Law, Packaged Living, Realstar, Get Living, Ringley Group, Riverstone Living, Retirement Villages, Mapletree, Compass Rock, Arc Club, Apaleo, AENDRE, TLJ Group, Hyber, L + Gand more.

Complementing IHM’s Urban Living News, Boutique Hotel News, Serviced Apartment News and Short Term Rentalz audience attendance are supporting partners: BisNow, Development Finance Today, Association for Rental Living, Association for Serviced Apartment Providers, Class Foundation, Coliving Ventures, Flex SA, Short Term Accommodation Association and Show House Magazine.

Join the movement
Registration for complimentary attendee passes and exhibitor and sponsorship enquiries is open.
For editorial / Press enquiries contact George Sell, Editor-in-chief, Urban Living News George@internationalhospitality.media

To discuss Sponsorship and Exhibitor opportunities contact:
Rachael Nolan, Head of Growth +44 (0)7943 617848
Rachael@internationalhospitality.media
or Katie Houghton, VP Commercial Partnerships +34 (0) 711 024231
Katie@internationalhospitality.media
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About City Pop
City Pop rethinks what a home in a European city can be: furnished, connected, contract-free in the traditional sense, and ready the day you arrive. The Swiss flexible-living and hospitality operator runs two concepts: City Pop, for stays of four to 52 weeks, and City Pop 2NIGHT, for stays from a single night. Founded in Zurich in 2018, City Pop manages and operates more than 3,000 units across 26 buildings in six European countries: Switzerland, Germany, Italy, France, Czechia and the United Kingdom, where it opened its first London property in August 2026. www.citypop.com

About International Hospitality Media
International Hospitality Media (IHM) is a b2b digital publisher, events and awards organiser for hospitality, living and real estate. Through its four brands: Boutique Hotel News, Serviced Apartment News, Short Term Rentalz and Urban Living News, IHM connects a global audience of owners, operators, investors, developers and service providers sparking more than one million industry conversations each month across its digital content, webinars, podcasts and live events.
www.internationalhospitality.media

Meg Rapley
International Hospitality Media Ltd
+44 7375 675475
meg@internationalhospitality.media
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Urban Living Festival