LEPAS launches first Global Elegant Lifestyle Week in Wuhu

LEPAS opened its first Global Elegant Lifestyle Week in Wuhu, China, alongside the 2026 Chery International User Summit, bringing together users, media and ecosystem partners from Oct. 19-23. The event is meant to showcase smart, low-carbon mobility and give the brand direct feedback for future products and services.

Why it matters: - LEPAS is using the event to connect its electric vehicle strategy with lifestyle branding, which could shape how the company positions future models in global markets. - The week also gives LEPAS direct user feedback on design, technology, driving experience and daily-use needs. - Chery Auto is framing mobility as more than transportation, with emphasis on convenience, comfort and quality of life.

What happened: - LEPAS announced its first Global Elegant Lifestyle Week on Oct. 18, 2026. - The event runs in Wuhu, China, from Oct. 19-23, 2026, as part of the 2026 Chery International User Summit. - Users, media representatives and ecosystem partners from around the world are gathering under the theme "Together in Elegance." - First LEPAS owners, partners, industry media and global elegant lifestyle partners from multiple regions began arriving in Wuhu for the event.

The details: - The summit uses the motto "HIGH TECH FOR OUR FUTURE LIFE" to explore the future of smart, low-carbon and sustainable mobility and lifestyle. - Chery Auto is presenting progress in green-energy manufacturing, smart charging and Robotaxi technology. - AiMOGA Robotics is demonstrating practical uses for intelligent services through live interaction. - LEPAS is presenting itself as Chery Auto's premium new energy vehicle brand. - LEPAS is centering its brand on three pillars: Leopard Aesthetics, Elegant Technology and Exclusive Space. - Those pillars emphasize distinctive design, intelligent comfort and passenger comfort. - LEPAS says users will experience those features directly as the brand launches and delivers its EV lineup globally. - The experience is intended to stretch from showroom design and cabin feel to daily commuting and longer trips. - The week includes four ways of exploring elegance: design, technology, driving and lifestyle. - Participants will exchange aesthetic views across cultures and share hands-on vehicle feedback. - LEPAS says that feedback will inform product, service and brand development.

Between the lines: - The event is as much about brand-building as it is about product promotion. - LEPAS is trying to define "elegance" as a cross-cultural mobility concept, not just a styling choice. - By bringing owners, partners and media into one week of activities, LEPAS is testing how much community and co-creation can support its international growth. - The focus on local tastes, road conditions and lifestyles suggests the brand wants to adapt its global offer market by market.

What's next: - Participants will take part in the LEPAS Global Elegant Driving Journey and a hands-on demonstration series on real roads. - LEPAS will show its all-new concept car as a preview of future mobility design. - An Elegance Night event will bring together different cultures and personal stories. - LEPAS plans to use the Wuhu connections to extend its elegance vision into more parts of daily life. - The company will continue building its international presence through a global dealer network with more than 500 sales and service locations. - Chery Auto will keep pushing sustainable mobility through innovation and global collaboration.