LEPAS recruits global users for elegant lifestyle partnership campaign

LEPAS is inviting users worldwide to join a new global co-creation push tied to its #MyEleganceMoment storytelling campaign. The effort is meant to turn owners, media and partners into “Global Elegant Lifestyle Partners” who help shape how the Chery premium NEV brand defines elegance across markets.

Why it matters: - LEPAS is trying to turn customers into brand co-creators, not just buyers. - The campaign could help the Chery premium NEV brand localize its message across different markets and cultures. - User stories may shape future brand experiences, product positioning and how LEPAS presents its idea of elegance.

What happened: - LEPAS launched a search for “Global Elegant Lifestyle Partners” alongside the #MyEleganceMoment storytelling campaign. - The initiative is open to vehicle owners, media, partners and other participants worldwide. - LEPAS announced the effort as it continues expanding its NEV product portfolio in global markets. - The company plans to invite selected participants to its first Global Elegant Lifestyle Week in October as the first Global Elegant Lifestyle Partners.

The details: - LEPAS defines its brand around three pillars: Leopard Aesthetics, Elegant Technology and Refined Space. - The company says elegance can look different across cultures, lifestyles and daily routines. - Examples in the campaign include calm driving in rush-hour traffic, confidence while parking in tight spaces, comfort on long trips, quiet end-of-day moments in the car and weekend travel with family or friends. - The #MyEleganceMoment campaign invites participants to share photos, videos or stories about elegant moments in their lives. - The submissions can show how LEPAS design interacts with a city, how technology helps drivers stay calm, or how a personal journey reflects elegance and confidence. - LEPAS says the content will create an evolving picture of elegant living across regions while giving participants a voice in future brand experiences. - In Thailand, more than 100 users and their companions drove LEPAS L6 EV vehicles from Bangkok to Pattaya during the company’s recent “Elegance on the Road Rally.” - The event combined real-world driving, community activities and user interaction. - The selected October participants will share stories with users from around the world, discuss their views on elegant living, and join LEPAS in conversations and co-creation.

Between the lines: - LEPAS is borrowing a common auto-industry playbook: build community first, then use that community to define the brand. - The emphasis on local stories suggests the company wants a global identity without a one-size-fits-all definition of luxury or elegance. - The Thailand rally shows LEPAS is using live events to turn brand language into hands-on experiences.

What's next: - LEPAS will choose participants for the first Global Elegant Lifestyle Week in October. - Those participants are expected to share experiences and help shape future brand and user touchpoints. - The broader campaign will continue collecting user-generated photos, videos and stories through #MyEleganceMoment.

The bottom line: - LEPAS is asking users worldwide to help define what “elegance” means in everyday electric mobility.