Charli D’Amelio adds Vital Red Light to skincare routine

Charli D’Amelio said in a YouTube vlog posted Aug. 15 that she has started using Vital Red Light’s Vital Elite 2.0 as part of her skincare routine. The moment puts another spotlight on red light therapy, which has seen rising interest among younger consumers.

Why it matters: - Charli D’Amelio has one of the largest youth-facing audiences online, so her skincare choices can shape consumer interest fast. - The mention adds more visibility to red light therapy, a treatment category that has gained traction on social platforms. - Vital Red Light gets a high-profile endorsement at a time when interest in at-home wellness devices continues to grow.

What happened: - D’Amelio shared in a YouTube vlog posted Aug. 15 that she recently started incorporating red light into her routine. - The vlog appeared after a stretch in which D’Amelio had not posted her usual update-style videos. - D’Amelio said she was excited to see results after consistent use. - Vital Red Light identified the device as the Vital Elite 2.0.

The details: - Vital Elite 2.0 delivers 9 full-body wavelengths. - The device uses red and near-infrared light therapy. - The product is designed to support healthier-looking skin, recovery, circulation and overall wellness. - Vital Red Light says the device is meant for easy daily use at home. - The company says the Vital Elite 2.0 is available for purchase. - Vital Red Light is based in Broward County, Fla. - The company’s lineup also includes the handheld Vital Charge, the Vital Pro and Vital Pro 2.0, and the full-body Vital Elite models. - Vital Red Light also sells commercial light therapy systems. - The company says its devices use red and near-infrared light, and newer models add therapeutic wavelengths for skin health, recovery, circulation, cellular health and overall wellness. - The company says it is expanding its lineup with options for both at-home and professional settings. - A 2025 study found that online interest in red light therapy rose 118% after the treatment gained traction on TikTok in early 2024. - That same study found interest eventually surpassed several traditional skincare treatments.

Between the lines: - D’Amelio’s mention fits a broader trend of younger consumers discovering skincare and wellness products through short-form video. - For red light brands, influencer visibility can matter as much as clinical positioning because the category still relies heavily on consumer education. - The product placement also shows how wellness products are increasingly being introduced through lifestyle content rather than direct product ads.

What's next: - Vital Red Light is likely to keep leaning into consumer demand for at-home light therapy products. - More creator-driven interest could keep red light therapy in the mainstream skincare conversation. - The company’s social posts and product pages may become a key channel for buyers looking for the device D’Amelio mentioned.

The bottom line: - D’Amelio’s latest vlog gives Vital Red Light a marquee endorsement and adds fresh momentum to red light therapy’s rise among young consumers.