Chris Gowen launches curated Amazon storefront of personal essentials

Chris Gowen, founder of Directional Force and a former LAPD detective, has opened a curated Amazon collection built around the products he actually uses. The storefront is meant to give followers a transparent list of his training, recovery and lifestyle picks, and it will be updated as items prove themselves or fall out of use.

Why it matters: - The Amazon storefront turns follower questions into a shoppable list of products Gowen says have earned a place in his daily routine. - The collection is built around training, recovery and lifestyle use cases, which aligns with Directional Force’s performance-focused brand. - The storefront may help establish a tighter connection between Gowen’s personal brand and products that reflect his standards.

What happened: - Chris Gowen launched a curated Amazon collection featuring products he personally uses and stands behind. - Gowen is the founder of Directional Force and a former LAPD detective. - The collection is live now at Amazon storefront.

The details: - The collection includes training tools, recovery essentials, skincare, supplements, books and everyday lifestyle pieces. - Every item was selected through real use, not trend or convenience. - Gowen said nothing makes the list unless it supports training, recovery or the way he lives at a high level. - The storefront is intended as a transparent, living short list of the products people have asked him about. - New products will be added only if they prove themselves through consistent use. - Items that no longer perform will be removed.

Between the lines: - The collection extends Directional Force’s discipline-first philosophy into a consumer-facing format. - The launch also gives Gowen a way to monetize attention without broadening into unrelated products. - The “living short list” approach suggests a curated brand model rather than a static affiliate page.

What's next: - Gowen says the collection will continue to evolve as he tests new products. - Products that hold up over time should stay in the storefront. - Items that fail to meet his standard will be taken out.

The bottom line: - Chris Gowen is using Amazon to package his personal standards into a public product guide, with curation based on use, not promotion.