Old Trapper renews Ultimate Season sponsorship for 2026

Old Trapper is returning as the exclusive beef jerky sponsor of Outdoor Sportsman Group’s Ultimate Season for 2026. The multi-platform hunting campaign runs August through December and will place the brand across OSG magazines, digital channels, video, TV and a sweepstakes tied to the season.

Why it matters: - The renewal keeps Old Trapper in front of hunters and outdoor enthusiasts during peak pre-season and in-season planning. - The partnership gives Old Trapper broad reach across Outdoor Sportsman Group’s print, digital, social and video platforms. - The campaign ties the brand to a hunting audience that values gear, preparation and field-ready content.

What happened: - Old Trapper announced it will continue as the exclusive beef jerky sponsor of Outdoor Sportsman Group’s Ultimate Season for 2026. - The program begins this summer and runs from August through December 2026. - The sponsorship is built around Outdoor Sportsman Group’s multi-platform hunting initiative.

The details: - Ultimate Season is positioned as a resource for hunters with expert insights, how-to content, gear reviews and tips. - Old Trapper content will appear across GAME & FISH, Petersen’s HUNTING, North American Whitetail and Bowhunter magazines and their digital properties. - The brand will also run custom digital videos and short-form television content. - Old Trapper will appear across Outdoor Sportsman Group’s social media platforms. - The sponsorship includes the Ultimate Season Sweepstakes. - The sweepstakes will feature multiple Ultimate Season Prize Pack winners and a VIP grand prize experience to see country music artist Luke Bryan in concert. - Robert Leary, Old Trapper chief marketing officer, said the company is excited to continue the partnership and connect with passionate hunters through engaging content and experiences. - Leary said Ultimate Season is a natural fit for Old Trapper and said the brand is proud to help fuel hunters throughout the 2026 season.

Between the lines: - The deal extends a relationship that Old Trapper links to its broader commitment to the hunting and outdoor community. - The sponsorship also reinforces Old Trapper’s strategy of pairing product marketing with audience-specific content and experiences. - Outdoor Sportsman Group benefits from a familiar sponsor that can be woven across multiple media properties.

What's next: - The 2026 Ultimate Season campaign will roll out across OSG properties from August through December. - Hunters can expect Old Trapper branding, sponsored content and sweepstakes promotion throughout the season. - More information is available on Old Trapper’s website.

The bottom line: - Old Trapper is doubling down on hunting-focused marketing by keeping exclusive sponsor status for one of Outdoor Sportsman Group’s core seasonal programs.